VIDEO ALERT: Riky Rick ft. Okmalumkoolkat – Amantombazane

If there ever was a South African go-to crew for up-to-the-minute trendiness it’s the BoyznBucks lot – a loose collective of Joburg-based, painfully style-conscious rappers. Coca-Cola South Africa’s recent “share a Coke” campaign borrowed their cred for this advert (which also features other tumblr fashion celebrities I See A Different You and dance collective V.I.N.T.A.G.E). You can spot a number of them featured in this mini-documentary Chris Saunders shot for Dazed Digital on Joburg’s new party scene.

Riky Rick, their associate, has earned a fair amount of commercial style gravitas himself, having been the face for brands like Nike and Ben Sherman. He’s the latest signee to upstart boutique label Motif Records (home to veteran rapper Tumi and soul singer Zaki Ibrahim), and is much more than just a pretty face. Known as much for playing a character in the popular local drama Isabaya, Ricky Rik also carves a living for himself making tracks and shooting videos for other artists.

A recording session with Bongani Fassie, son of the late South African pop star Brenda Fassie, inspired Rick’s foray into making music for himself. Incidentally on this track, the hook refrains a line from one of her classics Istraight Lendaba.

The entire BoyznBucks gang make an appearance in the video while Dirty Paraffin’s Okmalumkoolkat raps alongside on Amantombazane.

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