MTV Africa Music Awards To Be Held In South Africa This June

MTV Base has announced that the spectacular awards show and music celebration, MTV Africa Music Awards (MAMA) will hold on 7th June, this year.

Serial Winner: D'Banj

Serial Winner: D’Banj

The announcement was made on Thursday at a press conference in Durban, South Africa by Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, Alex Okosi along with the Head of Department of Economic Development & Tourism, KwaZulu-Natal Province, Desmond Golding.

MTV Africa Music Awards 2014, which is sponsored by South Africa’s leading Tourist destination, KwaZulu-Natal Province, will hold at the Durban International Convention Centre (ICC) in Durban, South Africa on Saturday, June 7, 2014.

Celebrating musicians and achievers who have made the most impact on African youth culture throughout the year, MAMA 2014 would feature dazzling performances from Nigerian artists along with other African and international artists. The awards will also include signature collaborations between artists of different genres and cultures, which will be the high point of every show.

Artistes will be recognised in 13 different award categories, including Best Male, Best Female and Best New Act. This year, 3 new “lifestyle” awards will be added to the music categories, including the “MAMA Leadership Award” and “Personality of the Year”.  A special award, “Transform Today by Absolut” will celebrate the power of young individuals to transform the image of Africa through their creativity and vision.

The awards will be preceded by three stunning “Road to MAMA” events in Durban, South Africa, Lagos, Nigeria and Nairobi, Kenya, building up to the main show, featuring MAMA nominees alongside the most current local artists and DJs.   The events will take place during April and May 2014.

Senior Vice President & Managing Director, Viacom International Media Networks Africa, Alex Okosi commented, “We are thrilled that the MTV Africa Music Awards KwaZulu-Natal will be taking place in South Africa for the first time in its new evolution. KwaZulu-Natal Province is rich in both infrastructure and amazing sights, and we are excited that Durban will be the backdrop for showcasing Africa’s best talent to the world.”

First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians from across sub-Saharan Africa, rewarding iconic artists such as 2Face Idibia, Big Nuz, HHP, P-Square, Liquideep, D’Banj, Lira, Nameless, Wahu, Fally Ipupa, Cabo Snoop, Zebra & Giraffe, and many more.  The 2014 awards are open to all artistes whose music videos have been accepted for airplay on MTV Base during the qualifying period 20 March 2013 to 19 March 2014.

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