Africa, On the Rise (Analysis) – Billboard

Tiwa Savage performs at the New Afrika Shrine in Lagos, Nigeria.  (C: AP Images)

Tiwa Savage performs at the New Afrika Shrine in Lagos, Nigeria. (C: AP Images)

If you were to take the latest global recorded music data from the International Federation of Phonographic Industries (IFPI), published last week, you could be forgiven for thinking that there isn’t a whole lot going on with digital music in Africa.

It’s understandable why the highly regarded report is still conservative towards the continent; the data on the various African markets is sparse, especially when South Africa is removed from the discussion. But, in a sure sign that the music business doesn’t want perception manipulated by a lack of good data, the IFPI broke out two pages in its annual report to give an overview of how the region and some of its key markets are developing.

South Africa, the largest formal music market on the continent, saw digital music grow by 107% in…click here to continue reading on Billboard.com

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