Archive | July 15, 2014

‘99% of African digital music consumption happens via mobile’

Music distribution via ringtones and ringback tones is an unstoppable trend in Africa despite other emerging avenues such as online streaming, says an expert. “Mobile is 99% of the way music is going to be consumed and distributed in Africa,” Yoel Kenan, the chief executive officer of B2B music distribution and licensing service Africori, has […]

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