AFRIMA Embrace More Partners Partners For African Music

Rebranding Africa: Afrima

Rebranding Africa: Afrima

The All Africa Music Awards (AFRIMA) has announced that two campaigning organisations, Africa 2.0 and ONE Org, both working tirelessly to end poverty and corruption in Africa and develop positive networks of forward-thinking people, have come on board as partners and will both take part in the award ceremony holding in Lagos on Sunday, November 9.

Speaking about the partnership, ONE Africa Executive Director Dr. Sipho Moyo, says; “Throughout history, we have seen how powerful of a force music can be in galvanising people around an issue.” In the same vein, Chairman and Founder of Africa 2.0 Foundation, Mamadou Toure, states that Africa 2.0 is proud to be partner AFRIMA which share a common vision. “Africa 2.0 and AFRIMA are emblematic of the new African continent, which is to rebrand the face of Africa; Africa is at a tipping point.”

The President/Executive Producer, AFRIMA, Mike Dada, adds that, “this partnership with ONE and Africa 2.0 is an indication that Africa is on the brink of greatness and will truly rise again with this kind of collaborations that are geared towards raising the consciousness of hope, possibilities and re-positioning of Africa through the instrumentality of advocacy, music and social responsibility.”

Co-founded by musician, philanthropist and businessman Bono, ONE is an international campaigning and advocacy organisation of nearly six million people taking action to end extreme poverty and preventable disease, particularly in Africa – because the facts show extreme poverty has already been cut in half and can be virtually eliminated by 2030, but only if African nations act with urgency now.

Africa 2.0 is a Pan-African Civil Society Organisation that consists of 500 young emerging leaders from across the continent and the Diaspora, with 29 chapters, 23 of them being in Africa. AFRIMA recently unveiled its Nominees List for the 2014 edition and voting commenced on September 30 to end on November 4.

All Africa Music Awards, in partnership with the African Union Commission (AUC), will be rewarding excellence in the continental music and media industry at the main awards ceremony slated for Sunday, November 9 that will be broadcast to 84 countries on 109 television stations.

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