Deezer Partners with Vodafone’s African arm

Deezer 1Deezer has entered into a partnership with Vodacom, the African division of UK telecoms giant Vodafone.

Billboard reports that Vodafone will offer wireless customers access to Deezer “in a year-long exclusivity deal.”

Both companies have reportedly declined to comment.

The agreement gives Deezer access to over 32 million Vodacom customers in South Africa and gives the company a significant lead over its rivals Spotify and Pandora on the African continent.

According to a report by Pricewaterhouse Coopers, $8 million was spent on digital music in South Africa in 2012, which is around 7.3% of the country’s recorded-music market, with that figure expected to reach 14% by 2017.

Source: Murray Stassen| MusicWeek

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