Nico & Vinz: From Norway to Rochester, USA


Nico and Vinz to perform NFL — Pepsi’s Hyped for Halftime campaign


Recording artists Nico Sereba (L) and Vinz Dery of music group Nico & Vinz perform onstage at 101.3 KDWB's Jingle Ball 2014 presented by Sky Zone Indoor Trampoline Park and Allstate at Xcel Energy Center on December 8, 2014 in St Paul, Minn. (Photo: Daniel Boczarski, Getty Images for iHeartMedia)

Recording artists Nico Sereba (L) and Vinz Dery of music group Nico & Vinz perform onstage at 101.3 KDWB’s Jingle Ball 2014 presented by Sky Zone Indoor Trampoline Park and Allstate at Xcel Energy Center on December 8, 2014 in St Paul, Minn.
(Photo: Daniel Boczarski, Getty Images for iHeartMedia)


When Nico Sereba and Vincent Dery, better known as the pop/hip-hop duo Nico & Vinz, think about football, they tend to associate with the sport with the round ball played on the pitch.

That’s because the performers hail from Norway, where “football” means soccer. But they’re getting acquainted with the USA’s counterpart, having toured North America and scoring a stateside hit with Am I Wrong.

“We’ve become more and more interested in the sport,” Nico says about American football. “We’ve started learning the rules. I’d say we’re definitely becoming fans.”

On Sunday Nico & Vinz will perform in a promotion tied to the NFL — Pepsi’s Hyped for Halftime campaign. Pepsi is announcing Monday that Rochester, N.Y., won a contest called “Hype Your Hometown,” which comes with the Nico & Vinz show. Fans at that performance will get a chance to win a trip to Glendale, Ariz., to see the Super Bowl halftime show featuring Katy Perry on Feb. 1.

Nico & Vinz’s professional relationship with Pepsi began last summer, when the company teamed with the duo on a documentary-style video for Am I Wrong. The clip followed the young men in New York, as they made promotional appearances and delivered a showcase concert in a hotel. The video launched the Pepsi Pulse Artist Spotlight program, which promotes emerging acts.

Poster for Nico & Vinz "Hyped for Halftime" campaign.(Photo: Courtesy Pepsi)

Poster for Nico & Vinz “Hyped for Halftime” campaign.(Photo: Courtesy Pepsi)

Before forming Nico & Vinz, Sereba and Dery, who met when both were in their late teens, performed together as Envy. Despite being native Norwegians, Nico notes, “We both have African backgrounds — his parents are from Ghana; my mother’s Norwegian and my father’s from the Ivory Coast.” Their music, likewise, blends “African culture and an urban vibe with Scandinavian pop. It’s music you could play on hip-hop or Top 40 radio stations.”

Asked how he and Vinz complement each other creatively, Nico says, “We do a lot of the same stuff; we both write and sing. But we’re also very different as people. We’re both creative, but I can be more in my head, more out there — where Vinz has more of a head for business; he’s taking care that we’re not spending too much money. I’m like his little brother.”

Currently promoting the album Black Star Elephant, released in October, Nico & Vinz are set to tour Europe with Usher starting in February.

Source: Elysa Gardner|USAToday.com

 

 

Tags: , , , , , , , ,

%d bloggers like this: